MADURAI: A grand bullet festival was organized in Madurai city on September 20th 2026 as a part of the 125th anniversary global celebrations of Royal Enfield which is the creator of ‘bullet riders’.
This bullet festival was organized at U.C.School ground in Arasaradi in Madurai with ‘One Ride 2026’ event which had an enthusiastic participation of a large number of Royal Enfield riders taking part on the same day across 63 countries worldwide in the grand Royal Enfield event, according to a press release here today.
The bullet festival was a special event to celebrate Royal Enfield’s heritage, motorcycling culture, rider brotherhood and a team spirit through exclusive games for children, cultural dance performances, music and various other entertainment segments.
“All the models of Royal Enfield motorcycle models were on display at this festival. Customers had test rides and a feel of the bike…The new Royal Enfield Himalayan 440 was officially unveiled in the presence of dealers, riders and customers,” the press release said.
Royal Enfield dealers including K.G.Aadilingam, K.G.Venkatesan, G.A.Rajkumar and B.Eeshwar Raj took part in the ‘One Ride 2026’ event in Madurai along with Royal Enfield senior level executives team of Regional Business Manager G.V.Praveen Kumar, Regional Service Manager R.Tamil Azhagan, areas sales managers Prabakaran and Murali, area service manager Palanivel, dealer development manager Prabhu and technical support manager Sai Pradeep.
“As a special highlight, the 16th anniversary of Royal Pandiyas Madurai Enfielders Club which is active for last 16 years in Madurai was celebrated in the presence of Royal Pandiyas riders who are making Madurai as a ‘Bullet City’….by bringing the royal bike on to the roads of Madurai,” the press release added.
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