MADURAI: Green Fem Producer Company Limited from Madurai has launched an exclusive online sales portal and a new brand for women entrepreneurs as a digital platform to promote and market thier products.
The online portal named as ‘IYAL’ was inaugurated on February 14th 2026 at Green Fem office situated at Besant Road in Chokkikulam in the city by District Development Manager of NABARD Mr.A.S.Sakthibalan who also placed the first order to mark the launching of this online sales portal.
“This online portal platform aims to create a wider market for women entrepreneurs to sell their products and establish a strong collective brand identity in digital marketing space. When women independently produce goods and collectively market them through an online platform with good pricing, it creates a sustainable income scope for them and also for women around them. IYAL represents a marketplace for health-focused and natural products,” Mrs.R.Elamathi, Director of Green Fem, has has said at the launch function in Madurai on February 14th 2026.
Speaking at the inaugural function, NABARD official Mr.Sakthibalan had emphasized that every order is crucial for long term success irrespective of size, and the timely doorstep delivery will play a major role for online business growth if it has good packaging, proper labelling and product quality.
Mr.S.A.Arul, Director, Voluntary Association for People Service (VAPS), has said that IYAL is a women exclusive digital solution that will help financial empowerment of women who are doing business but finding a platform to sell their products.
Mr.G.Ramakrishnan, Team Leader, VAPS, had stressed that IYAL will create a collective growth from individual small level branding to collective identity with ethical business practices.
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